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Lexus "Pop-Up "
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The worlds biggest pop-up book
Don't ever try to read this pop up book for your kids to make them sleep at night! They will be awake for a week because of all the details and scale! It was a puzzle to get this together but the final result is quite impressive we think! One big problem before this shoot was to find a studio big enough to hold the gigantic book, as well as fast enough talent but in the end it all worked out great!
Client: Lexus Agency: Team One Produced by: Smuggler Post production: A52